Via the Digital Reader Blog:
http://the-digital-reader.com/2016/0...-tech-company/
(Bold mine.)
Note that the performance they are referring to is their cost structure, not the quality of the hardware, software, or user support.
Nate's verdict:
More at Nate's, including links to the proud press release.
Image may be NSFW.http://the-digital-reader.com/2016/0...-tech-company/
Quote:
|
B&N announced on Thursday that it had inked a deal with Bahwan CyberTek, an Indian outsourcing firm, for BT to take over certain Nook tech services. To be more exact, B&N said that the firm would be responsible for cloud management, development support for Nook software, and other services. |
Quote:
|
"Over the last two years, the Company has done a significant amount of work to improve NOOK’s overall performance,” said Fred Argir, Chief Digital Officer at Barnes & Noble. “While we have been able to reduce costs, we still have a lot more work to do to rationalize the business. We believe that by outsourcing certain technology functions of our Nook business we will further improve Nook's performance.” B&N also took the time to reaffirm its commitment to the Nook platform, and add that as a result of the deal it is closing both its Taiwan and Santa Clara, Calif. offices by July 2016. The Nook platform, however, will remain open as B&N adopts benign neglect as its digital business model. And yes, benign neglect is the best term for today's news; had B&N really been interested in rebuilding Nook then they would have invested capital rather than outsourcing key functions. |
Note that the performance they are referring to is their cost structure, not the quality of the hardware, software, or user support.
Nate's verdict:
Quote:
|
That B&N is choosing not to invest tells us all we need to know about their plans for the Nook platform. Now would be a good time to get your ebooks out, if you can. |
Clik here to view.
