Advantages of Pocketbook?

Recently I have been to a local department store that sells Pocketbook devices and has them exhibited for customers to try them. I got the impression that the Pocketbook e-readers have a more matte screen in comparison to my Kobo Libra 2, which is more on the glossy side. I didn't have the Kobo with me to compare it on the spot, but I had the sense that the Pocketbook screen looked great and felt more like paper.

I wonder if anybody else finds this to be the case? Also, I am curious to know what are considered to be the advantages of Pocketbook over their largest competitors? Thanks!