Quantcast
Channel: MobileRead Forums
Viewing all articles
Browse latest Browse all 46861

Wattpad newest program allows authors to earn income through ads

$
0
0
Wattpad just need Patreon integration and the future will be rosy for Wattpad top authors. Or Wattpad can create its own version of Patreon.


https://techvibes.com/2016/08/17/wat...writers-future

Quote:

In their next step in monetization, Wattpad is introducing an additional layer of advertising with the plan to pass the majority of earnings onto the content creator.

The ‘Futures’ program will introduce video ads that run between chapters and eventually be available to any writer who chooses to opt into the program.


“We know how challenging it can be for writers to monetize their work, online in particular,” explained Suzanne Spence, Wattpad’s Head of Global Brand Partnerships in an interview with Techvibes yesterday. “We are creating a scaled way for writers to make money and in some case truly change their lives.”

Each month 2.3 million writers post content on Wattpad, attracting around 45 million monthly readers. Since the program launched in beta this summer, invited writers have made upwards of $1,000 per month.

“We are very data driven in our approach,” explained Spence, “We are seeing a 95% view-through rate on the ads so far. Thats an amazing indication that this is a way that our community can have an additive experience or at the bear minimum not feel like it’s intrusive.”
Here's what the ad prompt will look like





This is a smart way to keep the web novels on Wattpad FREE. Just need to add in Patreon or something similar to readers who want to support their fav authors financially.


Qidian in China has a different approach. First 100 chapters free. (each chapter about 2000 words). Each chapter after that is $0.01-$0.02.

The top web author on Qidian earns about $15.6 million a year in royalties according to the Wall Street Journal. It will take a while before the top Wattpad author can match that if ever.

In South Korea, there is the online novel website munpia.com

First 25-30 chapters are free.
After that, it's 100 Gold Coin (about $0.09) per chapter. A lot of the top authors there are writing full-time from the royalties.


In Japan, web novels are free on the novel site syosetu. The popular web novels there are poached by publishers. About 100+ web novels have been traditionally published.


Overall, China is the most advanced with thousands of full-time professional web authors. South Korea is second.

Viewing all articles
Browse latest Browse all 46861

Trending Articles