Per Consumer Reports Article
I did not post a link to the article since it is behind a paywall.
Apache
Quote:
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Consumer Reports latest investigation has found that a loophole in Amazon policy lets sellers hijack other companys positive ratings to boost their own products image. Heres how it works: An unscrupulous Amazon seller finds well-reviewed products, scoops up those positive customer ratings, then dumps them under their own review section to boost their star ratings. Maybe youve noticed it. Youre looking at headphones, but the positive reviews below include unrelated items such as dish soap, garbage bags, and vitamins. These hijacked reviews can even earn 1-star rated products the coveted Amazons Choice label tricking you into thinking youre buying a well-reviewed product! This latest revelation adds to the growing concern that Amazon doesn't have control over the quality and safety of many of the products sold on its site. Just last month, Consumer Reports uncovered that various bike helmets being sold on Amazon failed to meet federal safety standards, and sellers only removed them after we contacted them. |
Apache
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